Marketing

Balancing Trade and Sustainability: A Simulation on the Malaysia-EU Palm Oil Dispute

By Dr Geetha Nadarajan

Malaysian palm oil has long been a key pillar of the country’s economy, contributing to GDP and employment. However, its production has been associated with deforestation, biodiversity loss, and environmental concerns, leading to increased scrutiny from global regulators.

Unlocking the Secrets Behind Impulse Buying in Live-Streaming

By Dr. Cloris Xi Luo

Live-streaming commerce (LSC) is revolutionising e-commerce by fostering real-time interaction between streamers and customers.

Will Direct-to-Consumer (DTC) Kill Traditional Retail? The Future of Shopping Unveiled

By Dr Chuah Cindy & Dr Loo Wee Hong

For decades, traditional retail has dominated the shopping landscape. Brands relied on department stores, supermarkets, and third-party retailers to reach consumers. But today, a major shift is occurring.

Jeremy Tey: My Journey from Communications to Marketing Strategy

By Arumugam Muthusamy

From the moment I graduated with a BA (Hons) in Communications, I knew I had chosen the right field. However, I quickly realised that while I enjoyed my work, I wanted to expand my expertise beyond design and execution into a more strategic role, particularly in marketing.

Pitch Perfect: Authentic Learning with Dutch Lady & PHD Media

By Dr Suzanne Tan Ser Zian

Authentic learning is a cornerstone of contemporary education, emphasising the integration of theoretical knowledge with practical application.

Risky Driving Behaviour and Road Accidents: A Study

By Dr Nur Shazwani Rosli

 Road traffic accidents have long been a major issue in Malaysia, causing many deaths and financial losses. As per the Malaysian Institute of Road Safety Research (MIROS), more than 5000 fatalities were recorded annually for the last 10 years, as of 2022.

Beyond Books: A Tale of Growth and Success at ºìÐÓÊÓƵ University

Saadman graduated from ºìÐÓÊÓƵ Business School after studying the Business Studies Programme offered as a partnership with Lancaster University.