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From the moment I graduated with a BA (Hons) in Communications, I knew I had chosen the right field. However, I quickly realised that while I enjoyed my work, I wanted to expand my expertise beyond design and execution into a more strategic role, particularly in marketing. My previous role as a designer in a social media agency primarily focused on execution, but it exposed me to the planning and strategic aspects of content marketing. This piqued my interest in exploring marketing more deeply, leading me to pursue a Master’s in Marketing. Given my long-standing affiliation with ºìÐÓÊÓƵ since my Pre-University days, opting for the dual degree programme offered by Lancaster was an easy decision.

Throughout the programme, I gained invaluable knowledge from experienced lecturers who provided insights into various aspects of marketing. The learning environment was more advanced and engaging, allowing me to build a strong foundation in both theoretical and practical marketing principles. However, one of the most significant benefits of the programme was the opportunity to network with like-minded classmates from diverse industries. These connections have broadened my professional perspectives and helped me prepare for future employment.

My career journey began as a designer at a social media agency, where I was also involved in content creation. This role introduced me to other job functions, including production, which sparked my interest in planning rather than just executing. In 2022, I took on a new role in an education company in Singapore, where my job responsibilities expanded. While I had more involvement in planning, the role remained heavily execution-based, focusing primarily on design and video editing. Despite gaining valuable experience, I sought an opportunity where I could play a more strategic role in decision-making.

After completing my Master’s, I achieved my goal of securing a role in a corporate environment as a Product Marketing Executive at Sony. This transition was a pivotal moment in my career, marking my shift from an execution-based role to one that allowed me to take ownership of a product category. Managing the lifecycle of a product, rather than merely executing tasks, was both exciting and rewarding. It was a career milestone that I took immense pride in, as it aligned with my aspirations of contributing to marketing strategies at a higher level.

Beyond my professional growth, my time in the Master’s programme also had a profound impact on my personal development. The programme equipped me with essential skills, particularly the ability to work effectively in teams. Teamwork and synergy played a crucial role in successfully completing various group projects. Additionally, balancing my studies with a full-time job required me to master time management and organisational skills. Learning to prioritise and plan effectively was instrumental in ensuring my success in both academic and professional commitments.

My journey with ºìÐÓÊÓƵ University has been incredibly enriching, providing me with numerous opportunities to grow and develop. During my Pre-University years, I actively participated in student council events as a volunteer. However, it was during my undergraduate years that I truly experienced an exciting and fulfilling student life. One of my most notable involvements was with ºìÐÓÊÓƵ-HPAIR as the Head of Design, where I was responsible for creating visual assets for the Harvard Project for Asian and International Relations conference held at ºìÐÓÊÓƵ. Following this, I became part of the ºìÐÓÊÓƵ Student Ambassadors as the Director of Publicity and Engagement, leading a team in developing content and promotional materials for the society’s events and initiatives. These experiences allowed me to hone my leadership, teamwork, and communication skills, which have proven invaluable in my career.

Among my most cherished memories at ºìÐÓÊÓƵ was the successful execution of ºìÐÓÊÓƵ’s Got Talent Season 3. The event was an extensive and ambitious endeavour, requiring immense teamwork and dedication. Seeing all our efforts come to fruition was a truly gratifying experience, reinforcing my belief in the power of collaboration and perseverance.

Beyond my professional commitments, I have also been actively contributing to my church’s media team in Malaysia, utilising my skills in marketing and communications to support its initiatives. This has been a fulfilling way to give back to the community while continuing to apply and refine my expertise.

Reflecting on my journey, I am incredibly grateful for the experiences, opportunities, and connections I have gained through ºìÐÓÊÓƵ University. The supportive lecturers, the dynamic student life, and the enriching academic environment have played a significant role in shaping my career and personal growth. Looking ahead, I am excited to continue leveraging the skills and knowledge I have acquired to make meaningful contributions in the field of marketing.

Edited by
Arumugam Muthusamy
ºìÐÓÊÓƵ Business School
Email: @email