Ng Siew Cheng

Ng Siew Cheng

  • Senior Teaching Fellow
  • Programme Leader for Diploma in Events Management
Department of Hospitality and Events

Biography

Siew Cheng is a dynamic educator with extensive expertise in the tourism industry as well as a passion for coaching and community engagement. She teaches business events related subjects and mentors student teams, leading three to victory in 2024 at prestigious competitions - the ICCA Business Events Youth Challenge, Malaysia Business Events Challenge, and AFECA Asia MICE Youth Challenge. Additionally, she oversees the school’s Community Service Programme, collaborating with partners to address social, health, animal welfare, and environmental issues. Through hands-on projects, she empowers students to drive change, fostering personal growth and leadership while bridging industry knowledge with education and social responsibility.

Academic & Professional Qualifications

  • Professional Master in International Tourism & Hospitality Management, University of Toulouse Le Mirail, France (2009)
  • Bachelor of Hospitality & Tourism Management (Hons)., University of Toulouse Le Mirail, France (2001)
  • French National Higher Diploma in Hospitality Management, Academie de Tolouse, France (1998)
  • Professional Exhibition Management (PEM), Malaysian Association of Convention & Exhibition Organisers & Suppliers (2016)
  • Congress Certification Program (CCP), Malaysian Association of Convention & Exhibition Organisers & Suppliers (2020)

Research Interests

  • Travel and tours operations and management
  • Airline Service
  • Business Events

Teaching Areas

  • Business events 
  • Tourism management 
  • Community service 

Courses Taught

  • MICE Management 
  • Exhibitions & Expositions
  • Incentive Tours Management 
  • Conventions & Exhibitions
  • Community Service 
  • Planetary Health
  • Introduction to Hospitality & Tourism Industry
  • Events Support Services

Notable Publications

  1. Tan, A. L., Supramaniam, S., Arumugam, V. M., & Ng, S. C. (2023). A review on non-economic legacies of business events. Journal of Convention & Event Tourism.
  2. Ng, S. C. (November 14, 2022). Importance of promoting community health among SMEs in Malaysia.  The Edge.  Retrieved from:  https://theedgemalaysia.com/content/advertise/importance-promoting-community-health-among-smes-malaysia

Achievements & Accolades

  1. Toshiba International Foundation Grant (2022 - 2023) - Embedding the Framework of Culture of Health in Small Medium Enterprises (SMEs): A Comparative Perspective between Japan and Southeast Asia
  2. Malaysia Convention & Exhibition Bureau (2018) - Business Events Economic Value

Professional Associations

  1. Malaysian Association of Convention & Exhibition Organizers & Suppliers
  2. Events Industry Council  
  3. Society of Incentive Travel Excellence