Asia Pacific Centre for Hospitality Research


 

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Asia Pacific Centre for Hospitality Research 
(APCHR)

 

The Asia Pacific Centre for Hospitality Research (APCHR) is established to foster research activities and advancements by the School of Hospitality and Tourism Management (SHTM) and to further develop collaboration with local and international partners. Research activities revolve around the intersecting fields of hospitality, tourism, leisure, culinary arts and events.

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Contact Us

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Location_APCHR

Asia Pacific Centre for Hospitality Research
School of Hospitality and Tourism Management
5, Jalan Universiti,
Bandar ºìÐÓÊÓƵ,
47500, Petaling Jaya, Selangor

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@email

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+60374918622 Ext 7684

Newsletter

During the COVID-19 pandemic, the tourism industry in Malaysia experienced significant job losses, which affected 3.6 million employees. A study revealed that many workers were not formally retrenched but indirect causes such as pay cuts and unpaid leave led to voluntary resignations.

While third-party food delivery apps like GrabFood and Foodpanda have revolutionised Malaysia's culinary landscape, they have also given rise to challenges affecting couriers, restaurant owners, and consumers. The industry faces issues such as worker safety, high commission rates, hidden fees, and…

This article explores the transformative impact of artificial intelligence (AI), particularly ChatGPT, on the tourism and hospitality industry. While ChatGPT offers numerous benefits, such as improved customer satisfaction, reduced costs, and increased revenue through personalised recommendations…

The study of how Asian tourism contributes to climate change is crucial for meeting the terms of the UN Climate Change Conference's and achieving the Sustainable Development Goals. Despite recent efforts, there is still much research to be done in this area. A new paper examines the risks posed by…