Public Relations in Malaysia compiles various insights from industry experts, offering a comprehensive overview of the field within a multicultural context. This book examines the definition and history of public relations, as well as viewpoints from academia and industry, and its practical applications nationwide. This volume serves as an invaluable resource for educators, students, practitioners, and professionals who are seeking a deeper understanding of public relations.
Public Relations in Malaysia is an eye-opening collection of works curated by experts from the field, offering in-depth explorations of the practice of public relations within a diverse, multicultural landscape. With Malaysia as its case study, this book delves into various key topics such as its definition and history of public relations, its process from academic and industrial perspectives, and its implementation within the nation. Broaching the subject of public relations with criticality and empathy, this volume becomes a vital resource for educators, students, practitioners and professionals alike.
Acknowledgements
Foreword
Preface
List of Contributors
Chapter 1 Understanding Public Relations: The Malaysia Way
Rizwanah Souket
Chapter 2 History of Malaysian Public Relations
Rizwanah Souket
Chapter 3 The Public Relations Process: Research and Evaluation
Catherine Lee Cheng Ean
Chapter 4 The Public Relations Process: Planning and Communication
Catherine Lee Cheng Ean
Chapter 5 Crisis Management and Communication
G Manickam A/P Govindaraju
Chapter 6 Public Relations Practices in Malaysia
G Manickam A/P Govindaraju & Sivasangari A/P Genapathy
Chapter 7 Public Relations and Technology
Tan Poh Ling
Chapter 8 Public Relations Education in Malaysia
Catherine Lee Cheng Ean & Tan Poh Ling
Index
Catherine Lee CE is Associate Professor at the Department of Communication and Deputy Dean (Education) of the School of Arts at ºìÐÓÊÓƵ University, Malaysia. She is a member of the Panel Assessor for the Malaysian Qualifications Agency (MQA) and Malaysian Association of Communication Educators (MACE) and is a reviewer for numerous international journals.
Basic Information
- 978-629-7646-21-3 (Hardback)
