Research

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The Power of Nanotechnology: Small Yet Wonderful

By Professor Saidur Rahman & Professor Adarsh Kumar Pandey
Nanotechnology implies designing and developing structures, devices, and systems at nanoscale levels with a dimension of less than 100 nanometers. One nanometer is equivalent to 100 millionth of a millimetre. Find out about the power of nanotechnology in energy storage and conversion, heat removal…

Turning Waste into Watts

By Professor Mohammad Khalid
Like many countries, Malaysia faces a severe plastic pollution problem as over 1 million tons of plastic waste is mismanaged annually. This plastic debris contaminates land, waterways and even the air. However, researchers at ºìÐÓÊÓÆµ University are pioneering an innovative plastic upcycling…

Is Power Electronics The Key to Reducing Global Warming?

By Professor M A Hannan
Global energy consumption is increasing dramatically and will likely continue to do so. The primary energy source is still fossil fuel, causing global warming. Power electronic technologies offer high reliability and efficient renewable energy conversion, helping mitigate harmful global emissions.

Is Renewable Energy the Only Solution to Climate Change?

By Professor Mohamed Kheireddine Aroua
As the global climate crisis intensifies, renewable energy alone cannot mitigate carbon dioxide emissions. The International Energy Agency has considered carbon capture, utilisation and storage (CCUS) as one of the four pillars of the global energy transition, as it can address emissions in sectors…

Thanos is here! Can the Avengers save Mother Earth?

By Professor Lim Weng Marc
Delve into a comprehensive multi-study analysis powered by the use of scientometrics. Gain a foundational understanding of consumption and ecological sustainability and discover the research directions that should be approached in the future.

Social Media Influencers: Intimacy, Self-Disclosure and Parasocial Bonds

By Dr Koay Kian Yeik
Parasocial relationships. In layperson’s terms, this is a one-sided relationship where one party is unaware of the other’s existence. Nevertheless, many consumers from this type of relationship with social media influencers to the point it affects their behaviour as consumers. Find out what this…

Has the SVB Failure Changed the Financial Landscape?

By Associate Professor Dr Zaheer Anwer
Dr Zaheer Anwar and colleagues investigate the reactions of major global asset classes to the failure of the Silicon Valley Bank. The study's findings raise interesting questions about financial market dynamics and investor behaviour.

Crypto Currents and Clean Energy: Unravelling Financial Interdependencies

By Associate Professor Dr Sitara Karim
Explore the hidden ties and untapped potential that can power a greener, more prosperous world.

Saudi Arabia's COVID-19 Crisis Communication

By Dr Norizzati Azudin
Dive into the Saudi Ministry of Health's strategic use of Twitter amid the COVID-19 outbreak.

Statistical Inferences: Transforming Data into Sustainable Solutions

By Dr Khoo Wooi Chen
In a dynamic SDG Talk, Dr Wooi Chen Khoo unveils the transformative power of statistical modelling in sustainable development. She illuminates the vital role of statistical analysis and data-driven insights in propelling us toward a more sustainable future.

Preserving Traditional Arts and Crafts

By Dr Fiona Wong E Chiong
Discover the rich tapestry of Malaysia’s traditional arts and crafts, from mesmerising performances to exquisite visual arts.

Attention, Tourism Workers: Rights Awareness Matters!

By Associate Professor Dr Gan Joo-Ee
During the COVID-19 pandemic, the tourism industry in Malaysia experienced significant job losses, which affected 3.6 million employees. A study revealed that many workers were not formally retrenched but indirect causes such as pay cuts and unpaid leave led to voluntary resignations.