Research

Activities / News

Using Biomimicry in Net-Zero Furniture Design

By Dr Nicole Fu Chew Xiang

Nature has long been the world鈥檚 most brilliant innovator, inspiring designers to develop solutions that are both functional and sustainable. As we continue to face complex environmental challenges, the need for eco-conscious design is greater than ever.

Statistical Data Science: Methods and Applications

By Dr Ang Siew Ling and Dr Cheong Huey Tyng

In an era where interdisciplinary research drives innovation, international collaboration plays a vital role in expanding knowledge and fostering new ideas.

Enhancing Malaysia鈥檚 Appeal: How Sustainability Shapes Travel Intentions of Chinese Youth Travelers

By Dr Philip P.W. Wong

Due to the growing environmental awareness among tourists, especially youth travellers, it is necessary to provide an accurate evaluation of Malaysia鈥檚 image as a sustainable destination by its key tourist-generating markets, such as China.

Resource Recovery: Transforming Waste into Sustainable Bioplastics

By Dr Yoon Li Wan

Plastics have undeniably transformed modern society, providing convenience and versatility across individuals and industries. However, this convenience comes at a significant environmental cost.

Implantable Antennas: Illuminating the Path to Health Innovation

By Ts. Dr. Ngu War Hlaing

Imagine small medical devices inside your body monitoring your health. These tiny helpers can prevent, diagnose, and treat diseases without the need for frequent hospital visits. They function like health detectives, sending updates about your well-being.

Unlocking the Secrets Behind Impulse Buying in Live-Streaming

By Dr. Cloris Xi Luo

Live-streaming commerce (LSC) is revolutionising e-commerce by fostering real-time interaction between streamers and customers.

Regulating Social Media in the Global Landscape: Perspectives on Media Flows and Regulation

By Prof. Bradley Freeman

The regulation of social media platforms continues to be a focal point in global discussions about technology, culture, and sovereignty.

Managing Emotions and Relationships in Family Business" 鈥 Key Insights from the 4th Asia Pacific Family Business Summit 2024

By Associate Professor Dr Shehnaz Tehseen & Dr Syed Monirul Hossain

On 19 November 2024, the 4th Asia Pacific Family Business Summit convened at The Gardens Hotel in Kuala Lumpur.

Value Beyond Profits: Harnessing Sustainability for Lasting Impact

By Dr. Premagowrie Sivanandan
Sustainability reporting is considered as a company鈥檚 鈥済reen and social report card鈥, which reflects how the company鈥檚 operations impact its overall performance through environment, social and governance practices 鈥 creating value beyond the bottom-line. The book chapter by Dr. Prema Sivanandan鈥

Sustainable Growth: Tackling Environmental Challenges in Emerging Economies

Environmental issues are becoming increasingly urgent for policymakers as they work to combat global warming and achieve the climate action goals outlined in the Sustainable Development Goals (SDGs).

Tell Me a Story: Gender-Based Responses to Luxury Hotel Marketing

Storytelling is a powerful marketing tool that helps brands create emotional connections with their audience. For luxury hotel brands, Instagram provides a visual and narrative-rich platform to showcase their unique offerings.

The Bubble Tea Phenomenon: How Servicescape Influences Consumers鈥 Responses

The consumption of bubble tea experienced a meteoric rise in popularity in Malaysia following the opening of Chatime's first store in 2010.