Hospitality and Leisure

Want To Stop Your Talent From Leaving? Here’s How COH Can Help

By Vijaya Malar V Arumugam
Research by MIT Sloan Management Review in March 2022 revealed that people are leaving their workplaces due to toxic work environments.

A Paradigm Shift in Event Education

By Belinda Fong Chong Lynn
The event sector is rapidly developing, having rebounded from the effects of Covid-19. 

A New Religious Travel Segment

By Siti ‘Atikah Binti Rusli
The decision by the Saudi Arabian government to launch the Tourist e-Visa in September 2019 has opened a window of opportunity for the legalization of Umrah DIY journeys. This study shares the travel motives and factors that support and facilitate the decision for Umrah DIY.

Irene Ng Wei Na: ºìÐÓÊÓƵ University Valedictorian Reminisces Her Varsity Days

ºìÐÓÊÓƵ University Valedictorian, Irene Ng Wei Na shares about her enriching journey in events education at ºìÐÓÊÓƵ University. In this article, Irene shares about how ºìÐÓÊÓƵ University has shaped her personality and skills, in preparing her for a fulfilling career.

Resetting Events Education, Addressing the Possibilities

By Evelyn Loh Geok Yan and Belinda Fong Chong Lynn
This article discusses how events education is expected to change in the future. During the pandemic, events education enabled educators and learners to adapt to the online environment thereby adapting new skillsets to remain relevant. To make learning more meaningful and motivating, events…

The Preservation of Ipoh’s Heritage

By Dr Teh Pek Yen and Associate Professor Dr Derek Ong Lai Teik
Ipoh – a serene city tucked away in the northwestern part of Peninsular Malaysia has predominantly been a detour for tourists (both local and international) sojourning between the north and the south. This article talks about the need to preserve Ipoh’s authentic heritage.

Toshiba International Foundation Grant 2022 Funds the Asian Culture of Health (CoH) Framework

By Dr. Tan Ai Ling
ºìÐÓÊÓƵ University’s Sustainable Business Cluster secured the Toshiba Foundation Grant 2022. The cluster is spearheaded by Dr Tan Ai Ling of SHSM along with co-researchers Prof Susela Devi K. Suppiah, (Director of Centre for Accountability & Governance Research), Dr Sivakumari Supramaniam (…

Lee Yoke Yin: Giving Back to Society

Lee Yoke Yin, a graduate of the Diploma in Events Management, who is currently employed by the Great Heart Charity Association, shared her roles, responsibilities, and aspirations during a recent Community Service sharing session.  The Community Service subject is part of the students’ graduating…

Kenjiro Shinno: Transferable Hospitality Skills and Knowledge

A graduate highlights the many skills he learnt at ºìÐÓÊÓƵ University and how the experience prepared him for the working world.

Virtual Reality as an Innovative Marketing Approach in Hospitality Services

By Dr Maggie Leong Mei Kei
This article highlights how virtual reality could be used to improve tourist and customer engagement and experience. Virtual reality presents the opportunity to be embedded in various aspects of the hospitality industry including airlines, hotel booking, hotel accommodations, and food and beverage…

New Relationships between Research and Tourism

By Associate Professor Dr Alexander Trupp
In existing studies, research tourism has been examined in a narrow way without broadly considering research as the search for knowledge and discovery. This article introduces six types of Research-related Tourism (RrT) which can further serve as a useful tool for tourism destination planning and…

Thai-Western Mobilities and Migration: Intimacy within Cross-Border Connections

By Associate Professor Dr Alexander Trupp
Published by Routledge in the ‘Research in Ethnic and Migration Studies’ this book discusses mobilities and migration of Thais and Westerners, particularly in the contexts of marriage and retirement migration as well as presents fresh perspectives on the intersecting terrain of tourism and…