Staff Profiles Department of Marketing Strategy & Innovation (1) Facet Department Tax - Business School Assistant Head (1) Associate Professor (1) Facet Position ºìÐÓÊÓƵ Business School Consumer behaviour (9) Sustainability (9) Entrepreneurship (5) Islamic Finance (5) Corporate Finance (4) Financial Economics (4) Auditing (3) Business Analytics (3) Corporate Governance (3) Corporate Social Responsibility (3) Fintech (3) Influencer Marketing (3) Social Media Marketing (3) Sustainability Reporting (3) Sustainable Development (3) Accounting Education (2) Business Strategy (2) Consumer Behavior (2) Financial Econometrics (2) Financial Markets (2) International Business (2) Monetary Economics (2) Online Marketing (2) Organizational Behaviour (2) Strategic Human Resource Management (2) Strategic Management (2) Strategic Marketing (2) Sustainability Management (2) Sustainable consumption behaviour (2) Sustainable Marketing (2) Tourism (2) Accounting (1) Accounting ethics, fraud and sustainability of firms. (1) Accounting information systems and its impact on accounting education and practice. (1) Accounting Theory (1) AI Management (1) Analysis of labour productivity (1) Applied Econometrics (1) Applied Finance (1) Applied Financial Econometrics (1) Artificial Intelligence (1) Artificial Intelligence (1) Artificial intelligence (AI) (1) Artificial Intelligence (AI) in Consumer Marketing (1) Asia Financial Economics (1) Augmented reality (1) Banking and Monetary (1) Banking Stability (1) Behavioral Finance (1) Behavioral Psychology (1) Behavioral Science (1) Behavioural Finance (1) Behavioural Modelling (1) Bibliometric Analysis (1) Big data (1) Big data Analytics (1) Blended learning (1) Branding (1) Business case studies (1) Business Ethics (1) Capital Market Behaviour (1) Capital Markets Structure Analysis (1) Circular Economy (1) Climate Related Financial Disclosures. (1) Cognitive Dissonance (1) Company law (1) Consumer-brand relationships (1) Corporate Criminal Liability (1) Corporate Disclosures (1) Corporate Diversification Analysis (1) Corporate Finance Analysis. (1) Corporate Governance and Corporate Social Responsibility (1) Corporate Spirituality (1) Corporate Sustainability (1) Covid-19 (1) Cultural Orientation (1) Current issues in FinTech (1) Customer behaviour (1) Customer engagement (1) Customer relationship management (1) Customer Valuing experiences (1) Data Analytics (1) Database Architecture (1) Data science (1) Destination image (1) Development Economics (1) Digital Businesses (1) Digital Economy (1) Digital Marketing (1) Digital transformation impact on society, organizations and individual behavior (1) Discussions on accounting standards from a developing/emerging economies viewpoint. (1) E-Commerce (1) E-Commerce / E-Business (1) E-Commerce Adoption Model (1) E-Learning Technology (1) Economic Development in Asia (1) Economics (1) Economics Geography (1) Economics History (1) Economics of Religiosity (1) Edtech (1) Education for Sustainable Development (1) Emotion in consumer behaviour (1) Emotions (1) Employee Wellbeing (1) Energy economics (1) Energy Finance (1) Entrepreneurial Competencies (1) Environmental Economics (1) Environmental Psychology (1) Equity, Money Cryptocurrency Markets (1) ESG (1) Ethics (1) Ethics and Fraud in the Accounting Arena (1) Ethnic Entrepreneurship (1) Exchange Rate Determination (1) Experimental Research (1) Financial Accounting (1) Financial Analysis (1) Financial and Business Education (1) Financial Education (1) Financial Intermediation (1) Financial Literacy (1) Financial Planning (1) Firm Performance (1) Food Marketing (1) Foreign Direct Investment (1) Freight Logistics (1) Gender Equality (1) Generative Artificial Intelligence (1) Global Business Modelling (1) Global Supply Chain Management (1) Green Finance (1) Green HRM (1) Green Supply Chain Management (1) Green Transportation (1) Group Concept Mapping Methodology (1) Health and Well-being (1) Healthcare Informatics (1) Health Economics (1) Health Management (1) Higher Education (1) High Performance Work Systems (1) Hospitality (1) Housing Economics (1) HRM System Strength (1) Human behaviour (1) Human Capital (1) Human resource analytics (1) Human Resource Management (1) Human Resources Management - Selection and Recruitment (1) Human Resource Strategy (1) Human Rights (1) ICT and Education in Vulnerable Communities (1) Impact of Integrated Reporting on governance (corporate and human) and sustainability of firms. (1) Industrial Organisational Psychology (1) Industry Economics (1) Information Science and Management (1) Information System (IS) (1) Innovation (1) Institution (1) Insurance (1) Intellectual Capital Management (1) International Asset Pricing (1) International Financial Reporting Standards (IFRS) (1) Internationalisation (1) International Marketing (1) International production sharing (1) International Trade (1) International Trade and Economic Development (1) International Trade Law (1) Internet of things (IoT) (1) Islamic Accounting (1) Knowledge Management & Law (1) Labour Economics (1) Leadership (1) Leadership Studies (My Stellar Padlet) (1) Lean Six Sigma (1) Line Managers (1) Machine learning (ML) (1) Macroeconomics (1) Management Information System (1) Manufacturing industry (1) Marketing (1) Medical tourism (1) Meta-analysis and literature review methods (1) Methodological Studies (1) Model averaging (1) Multidisciplinary Research (1) Narrative Transportation and Persuasion (1) Occupational Safety (1) Operations Management (1) Organisational behaviour (1) Organisational Behaviours (1) Organizational Exploitation (1) Panel data analysis (1) Personal Development (1) Policy studies (1) Portfolio Managemen (1) Pre and Post Decisional Behaviour (1) Presenteeism (1) Pro-environmental behavior (1) Qualitative Research Methodology (1) Relationality and process view (1) Responsible Innovation (1) Retail Sector (1) Revenue Management (1) Revisit intention (1) Risk Management Analysis (1) Salesperson and Customer Interaction (1) Scientometrics (1) SDG on climate action, Decent work and Economic Growth, and industry, innovation, and infrastructure (1) Self-Motivation (1) Services marketing (1) Services Marketing & Recovery (1) Sharing Economy (1) Small and Medium Enterprises (SMEs) (1) Small Business (1) Small Business Technology Usage (1) SMEs (1) Social and Sustainable Development (1) Social Capital (1) Social Marketing (1) Social media (1) Sovereign Credit Rating & Sovereign Debt Taking Behaviour (1) Spiritual Intelligence (1) Stakeholder engagement (1) Stakeholder Perceptions (1) Strategic Human Resources Management/li> (1) Subjective Well-Being (1) Supply Chain Data Analytics (1) Supply Chain Resilience (1) Supply Chain Risk Management (1) Supply Chain Risks Management (1) Sustainability Investing (1) Sustainability Reporting - Quality Assurance (1) Sustainable Development Goals (1) Sustainable e-service (1) Sustainable Finance (1) Sustainable Growth (1) Sustainable Tourism/Marketing (1) Sustainable tourism development (1) Takaful (1) Teaching and Learning in Higher Education (1) Technological innovation in supply chain (1) Technological marketing (1) Technology / technological innovation (1) Technology Acceptance (1) Technology enhanced learning (1) Technology innovation adoption (1) Technology Management (1) Text Mining (1) Time series econometrics (1) Total Quality Management (1) Tourism and travel (1) Tourism marketing (1) Training Development (1) Transformative consumer behaviour (1) Valuation (1) Waqf (1) Web 2.0 Adoption (1) Web Development (1) (-) Fashion Marketing (1) Facet Research Interests - ºìÐÓÊÓƵ Business School Associate Professor Dr Darren Koay Kian Yeik Assistant Head - Department of Marketing, Strategy & InnovationAssociate Professor Department of Marketing Strategy & Innovation ºìÐÓÊÓƵ Business School [email protected] View Profile
