Associate Professor Dr Goh Yi Sheng

Goh Yi Sheng

Associate Professor Dr Goh Yi Sheng

  • Associate Professor and Head
Department of Art, Design and Media
SDGs Focus

Biography

Associate Professor Dr Goh Yi Sheng is an Associate Professor and the Head of the Department of Art, Design and Media at 红杏视频 University, Malaysia. She received her PhD in Consumer and Design Sciences from Auburn University. She is a design researcher who has a broad interest in creating solutions for a better society; among which include design for longevity, resilience, and well-being, consumer and aesthetics research, community sustainability and place making, and cultural and creative research. Her works are published in the International Journal of Disaster Risk Reduction, Journal of Product and Brand Management, Wacana Seni Journal of Arts Discourse, Advances in Southeast Asian Studies, and International Journal of Cultural and Creative Industries.

 

 

Academic & Professional Qualifications

  • PhD in Consumer and Design Sciences, Auburn University, USA (2010)
  • Master of Industrial Design, Auburn University, USA (2005)
  • BSc in Industrial Design, National Cheng Kung University, Taiwan (2004)

Research Interests

  • Design for longevity
  • Place making
  • Consumer and aesthetics research
  • Community sustainability

Teaching Areas

  • Design Research
  • Design for Society
  • Professional Ethics
  • Sustainable Design

Courses Taught

  • Research Methodologies
  • Professional Practice and Ethics
  • Major Research Project
  • Design for Society
  • Sustainable Design
  • Introduction to Design Proposal Writing

Notable Publications

  1. Nichapa Phraknoi, Juliana Sutanto, Yang Hu, Yi Sheng Goh, Cheng Ean Catherine Lee. (2023). Older people鈥檚 needs in urban disaster response: A systematic literature review. International Journal of Disaster Risk Reduction, 96. DOI: (Q1, IF:5.0, CiteScore: 7.4) (SDG11)
     
  2. Yi Sheng Goh, & Pek Yen Teh. (2022). Festivals and the theory of inclusive development in Malaysia: Perspectives from a festival organizer. Advances in Southeast Asian Studies, 15(2), 295-307. DOI:  (SDG11)
     
  3. Soo In Shim, & Yi Sheng Goh (2022). Consumer-based product creativity, product-brand fit, and product-category fit: Which is more influential in consumer responses? Wacana Seni Journal of Arts Discourse, 21, 45-57. DOI:  (SDG12)
     
  4. Bart van Bueren, & Yi Sheng Goh (2016). Internationalizing SMEs in creative industries via Triple Helix strategy. International Journal of Cultural and Creative Industries, 3(2), 44-53. (ISSN: 2311-9527) (SDG17)
     
  5. Yi Sheng Goh, Revina Natasya Kiran, Yuan-Ran Li, & Si-Ping Lin (2015). Branding strategy of a young brand in a traditional industry. International Journal of Cultural and Creative Industries, 3(1), 40-55. (ISSN: 2311-9527) (SDG12)
     
  6. Yi Sheng Goh, Veena Chattaraman, & Sandra Forsythe (2014). Product design in brand extensions: The impact of brand and category fit on attitudes and purchase intentions via affective and cognitive routes. International Journal of Cultural and Creative Industries, 1(2), 36-51. (ISSN: 2311-9527) (SDG12)
     
  7. Yi Sheng Goh, Veena Chattaraman, & Sandra Forsythe (2013). Brand and category design consistency in brand extensions. Journal of Product & Brand Management, 22(4), 272-285. DOI:  (SDG12)
     
  8. Yi Sheng Goh, Juliana Sutanto, Catherine Lee, Yang Hu (2023). Understanding senior citizens鈥 needs during natural disasters. ASEAN Education Cities Conference, 红杏视频 University, Malaysia. (SDG11)
     
  9. Yi Sheng Goh, Pek Yen Teh, & Jaeyeon Choe (2022). Community-based tourism (CBT) is not an answer: The messiness, contingencies, uncertainties and internal conflict among local villagers. Royal Geographical Society Annual International Conference, Newcastle University, UK. (SDG11)
     
  10. Yi Sheng Goh & Pek Yen Teh (2022). Inclusive development process in Pangkor Island Festival: The organizer perspective. Proceedings of Asia-Pacific CHRIE Conference, 红杏视频 University, Malaysia. (SDG11)

Achievements & Accolades

  • Co-I, 2023 鈥淭he Future of the Work Environment in Malaysian Public and Private Organisations: Space, Wellbeing, and Work Cultures鈥, Fundamental Research Grant Scheme (FRGS) from Ministry of Higher Education, Malaysia.
     
  • PI, 2023 鈥淔CRI Arts Initiative Fund鈥, Future Cities Research Institute (FCRI) Rewarding Fund Scheme, 红杏视频 University (2023_FCRI_AIF_002)
     
  • PI, 2022 鈥淕iving is Getting: Exploring Possibilities of Time Bank Concept in Malaysia鈥, Kickstart Grant from 红杏视频 University (GRTIN-KSGS-DEF[S]-05-2022)
     
  • Co-PI, 2022 鈥淭owards Understanding and Incorporating Senior Citizens鈥 Needs in Disaster Response Operations鈥, Future Cities Research Institute Thematic Seed Corn Grant from 红杏视频 University and Lancaster University (STR-FCRI-RESI-005-2022)
     
  • PI, 2020 鈥淒esign for Sustainability 鈥 Ecotourism design for Sungai Lima鈥, Internal Grant from 红杏视频 University (GRTIN-RSF-SOA-DAD-02-2020)
     
  • PI, 2019 鈥淒esign for Sustainability 鈥 Social Innovation Project in Kampung Sungai Lima鈥, Internal Grant from 红杏视频 University (INT-2019-SOA-DAD-01)

Professional Associations

  • MRM (Malaysia Design Council)
     
  • MIID (Malaysian Institute of Interior Designers)

Media

Preview image for the staff video "Senior citizens' flood experiences and their ideal world scenarios".