The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry.
Intakes: February, April, September
Full-time: 3 Years
A Doctor of Philosophy (PhD) is the highest level of academic qualification one can achieve. This qualification sets graduates apart as having developed an exhaustive understanding of a selected focus area in the discipline of business studies, placing graduates at the forefront of their chosen field of research.
Intakes: January, July
Full-time: 3 Years
Part-time: 4 Years
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: February, April, September
Full-time: 3 Years
This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning.
Intakes: February, April, September
Full-time: 3 Years
The Mechanical Engineering programme is a modern, project-based degree which aims to produce graduates who address the Grand Challenges for Engineering and the UNSDGs. As a project-based degree, our students will Conceive-Design-Implement-Operate at least 4 engineering systems (or projects) throughout their degree, with at least 2 of such projects being based on real-life industry challenges. Their projects will address the Grand Challenges and the UNSDGs.
Intakes: February, April, September
Full-time: 4 Years
The Master of Philosophy (MPhil) in Business Administration programme is a full research degree that aims to expand student's research knowledge to conduct independent research in different areas of Business. In addition, students are encouraged to develop new ideas or employ well-thought-out methodologies to produce research that has substantial theoretical and practical contributions.
Intakes: January, July
Full-time: 2 Years
Part-time: 3 Years