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The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry.
Intakes: February, April, September
Full-time: 3 Years
A Doctor of Philosophy (PhD) is the highest level of academic qualification one can achieve. This qualification sets graduates apart as having developed an exhaustive understanding of a selected focus area in the discipline of business studies, placing graduates at the forefront of their chosen field of research.
Intakes: January, July
Full-time: 3 Years
Part-time: 4 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: February, April, September
Full-time: 3 Years