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The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry.
Intakes: February, April, September
Full-time: 3 Years
Undergraduate
This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning.
Intakes: February, April, September
Full-time: 3 Years
American Degree Program in partnership with Arizona State University®
The Bachelor of Science (Honors) in Computer Science (Artificial Intelligence) aims to equip students with a comprehensive foundation that allows the graduates to implement acquired computing skills in contributing to the industry, research, and community through innovative teaching and learning methodology in computer science.
Intakes: January, June, August
Full-time: 4 Years
This programme is strategically positioned to enable students to undertake information systems research that is theoretically and methodologically rigorous, and enables them to develop the capability to plan, organise and carry out research studies at master’s level. It extends student's knowledge of research in the chosen area, and builds skills in communicating research work.
Intakes: Rolling Intake
Full-time: 2 Years
Part-time: 3 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: February, April, September
Full-time: 3 Years