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The Doctor of Philosophy (PhD) in Hospitality and Tourism at ºìÐÓÊÓÆµ University is a PhD by research programme. PhD students at the School of Hospitality and Tourism Management can delve into a research topic that they are passionate about and is relevant to the field. For those pursuing a career in the hospitality field, PhD research can be of significance to the student's current or future employment. It can also contribute to new knowledge in specialised fields related to hospitality, tourism, and the service sector industries.
Intakes: Rolling Intake
Full-time: 3 Years
Part-time: 4 Years
Hospitality is a growing industry that continually innovates to meet the demands of global customers. As such, this programme is curated to meet the industry's constantly evolving needs. Graduates of the MIHM programme will be equipped with industry insights, inter-disciplinary knowledge, global management styles and strategic decision-making techniques, preparing individuals for managerial roles in hospitality and tourism.
Intakes: February, April, September
Full-time: 1 Year
Part-time: 2 Years
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both a firm and its customers.
Intakes: February, April, September
Full-time: 3 Years