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The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry.
Intakes: February, April, September
Full-time: 3 Years
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Intakes: February, April, September
Full-time: 3 Years
This programme is strategically positioned to enable students to undertake information systems research that is theoretically and methodologically rigorous, and enables them to develop the capability to plan, organise and carry out research studies at master’s level. It extends student's knowledge of research in the chosen area, and builds skills in communicating research work.
Intakes: Rolling Intake
Full-time: 2 Years
Part-time: 3 Years