Lam An
Title: Assistant Professor
Office: 3BC09
Degrees:
Ph.D. (Marketing), University of Central Florida
M.M.R. (Master of Marketing Research), Southern Illinois University - Edwardsville
B.B.A (Marketing), Eastern Kentucky University
Teaching Areas:
Lam teaches Marketing Research (BUS-3271) and Multivariate Data Analysis (GBUS-7265). He has also taught Fundamentals of Marketing and Intro to Business.
Research Interests:
Lam’s research interests focus on marketing communications and persuasion, including nonverbal cues, frontline employee-customer interactions, and public policy communications.
Personal Website:
For more details on Lam’s research and teaching, please visit: